Case Study
Allianz Olympic Campaign
Delivering a media campaign in Singapore for Allianz's Olympics Sponsorship
Allianz sought to enhance its brand awareness in Singapore by leveraging its Olympic sponsorship during the Olympic period. The campaign aimed to connect with diverse target audiences particularly in CBD and heartland areas. Additionally, Allianz wanted to expand its outreach to create a stronger connection with Singaporeans through meaningful campaigns.
Client
Allianz
Service
PHAR's Solution
PHAR was tasked with planning and executing media assets to effectively reach the target audiences across different demographics and locations. As part of the engagement, PHAR also developed and implemented a short campaign tied to Singapore's National Day celebrations, aligning with Allianz’s goals of increasing community engagement.
The Result
PHAR successfully launched the Olympics awareness campaign, reaching key locations such as Raffles Place, Paya Lebar, and Changi Airport, while also extending outreach to heartland areas. The addition of the National Day campaign further amplified Allianz's presence, creating impactful engagement with Singaporeans across diverse communities.
