Case Study
Cisco Webex
Creating an offline to online digital campaign running across Australia, using Qantas 1st party data
Cisco Webex were seeking to raise awareness and consideration of their video conferencing platform amongst Corporates in Australia, reaching office workers in the context of their new hybrid working habits.
Client
Cisco
Service
PHAR's Solution
We created a data-led digital and DOOH campaign powered by Qantas first-party data and latest mobility data which was able to overlay when Qantas loyalty members were in the office or working from home. The DOOH sites were weighted based on city office location and were optimised in real-time based on “in the office” commuting hours. The digital paid social element was up-weighted during “WFH” days in order to maximise the relevancy of the campaign reach.
The Result
The campaign reached over 2 million office workers and 60,000 key prospect accounts resulting in a number of high quality B2B leads for the Webex team to follow up on.
