Case Study
Manchester Airports Group - Brand Partnerships
Developing a partnership programme that enhances the passenger experience
PHAR was appointed by Manchester Airports Group to identify new ways to generate revenue from brands across its assets, in addition to its traditional media concession contract.
Client
Manchester Airports Group
Service
PHAR's Solution
We completed a full audit of Manchester Airport’s assets, assessing the sponsorship potential and market relevance for each. By understanding the unique aspects of airport advertising and airport branding, we created a comprehensive sponsorship strategy designed to maximise revenue opportunities through the creation of key packages.
The Result
Our strategy has led to the successful implementation of several high-value sponsorship deals, generating over seven figures of revenue for Manchester Airport. Notable deals include Boohoo sponsorship of the jet bridges, Sixt “Mission Impossible” activation, PepsiCo vending sponsorship, and Carex Official Hygiene Partnership. This successful integration of creative airport advertising and strategic airport media buying showcases PHAR’s expertise in airport media and airport advertising campaigns.
