Case Study
Starling Bank x Transport for Greater Manchester
Developing a sponsorship package for Transport for Greater Manchester's cycle hire scheme
Transport for Greater Manchester required a brand sponsor for its new Cycle Hire scheme to generate long-term revenue.
Client
TfGM
Service
PHAR's Solution
We developed a comprehensive cycle hire sponsorship package that highlighted the unique benefits of partnering with the scheme. This included significant brand visibility across the city, association with sustainable transportation, and access to a diverse user base. Our approach also featured bike hire advertising, targeting brands that align with values of health, sustainability, and urban mobility. By strategically positioning the cycle hire sponsorship opportunity and conducting targeted outreach, we attracted interest from sponsors who shared these values.
The Result
PHAR successfully secured Starling Bank as the headline sponsor for the Cycle Hire scheme. This partnership delivered a long-term revenue stream for Transport for Greater Manchester while providing Starling Bank with high-visibility advertising across the city’s cycle network. The collaboration has led to increased adoption of the scheme, promoting both sustainable transportation and digital banking solutions to residents. The success of this bike hire advertising demonstrates the power of tailored sponsorship in driving both financial returns and community impact.
