The job market has undergone a major transformation in the post-COVID era, with the rise of remote work, hybrid models, and shifting employer expectations. Job seekers now face increased competition and a broader array of opportunities, while employers must navigate new ways to attract top talent. SEEK, specifically Jobstreet by SEEK in Singapore, Jobstreet by SEEK in Philippines, and JobsDB by SEEK in Thailand, needed a digital marketing strategy that could efficiently connect job seekers and Hirers with relevant opportunities while ensuring cost-effective media investments
Since 2022, PHAR Partnerships has collaborated with SEEK Group as their digital marketing agency, driving strategic paid media efforts to attract and engage candidates and employers. By adopting an "audience-first" approach, we tailored campaigns to reach users at different stages of their job search journey—whether they were actively searching, considering a change, or re-entering the market. Key initiatives included:
Optimized Audience Targeting – Aligning media strategies with user intent and market status to enhance relevance and engagement.
Audience & Creative Testing – Creating bespoke audience segments and delivering tailored messaging that resonates with both job seekers and employers
Data-Driven Bidding Strategies – Ensuring scalable growth while optimizing cost per acquisition (CPA), cost per install (CPI), and cost per registration (CPR).
PHAR’s strategic approach has delivered sustained acquisition growth while maintaining efficiency across key performance metrics:
Increased Job Applications, App Installs, and Hirer Sign-Ups – Scaling budgets effectively without diminishing returns.
Improved Cost Efficiency – Significant reductions in CPA and CPI while driving higher engagement.
Enhanced Market Positioning – Strengthened the SEEK Brand in an evolving and competitive marketplace, positioning them as the ‘go-to’ Job Seeking platform
