The latest campaign featuring the deal we put together between GB Olympians Alistair and Jonny Brownlee for Sony Xperia Mobile expresses their fitness journey through inspiring imagery and words. Released on 14/01/2016 through Facebook, the campaign has reached an impressive 3,084,486 people with views going over 1 million. With more than a week to go this is very likely to be one of Sony’s biggest campaigns yet! Tagline #PoetryInMoments.
Light Rail Manila Corporation appoints PHAR as non-fare revenue partner
Light Rail Manila Corporation (LRMC) has appointed PHAR, as its exclusive ancillary revenue partner from 2016 until 2026. PHAR will assume responsibility of commercializing all non-fare box revenue across the entire LRT Line 1 in Manila, which includes all forms of advertising, major brand partnerships, wifi, fibre optics, retail led solutions, naming rights, data and applications, automated teller machines and other category partnerships....[read more]
Manchester Velodrome and Aquatics Appointment
Phar has been appointed by Manchester City Council to review the opportunity for creating sponsorships at the National Cycling Centre and the Manchester Aquatics Centre. These assets, both legacy venues from the 2002 Commonwealth Games, are high-profile features of the city's physical landscape and sporting infrastructure, and could provide brands with a stand-out opportunity to contribute to Manchester's growing reputation as a centre of sporting excellence and a great place to live and work.
AirAsia named world’s and Asia’s best low-cost airline by Skytrax
Congratulations to AirAsia for grabbing the spotlight at the Skytrax World Airline Awards again this year, having won Asia’s and world’s Best Low-Cost Airline category. Tony Fernandes said: "I'm proud to say that our staff banded together for our guests and we have emerged stronger than ever. To be named the ‘World’s Best’ for the seventh consecutive year is an incredible honour, and I dedicate it to the 17,000 AirAsia Allstars who are the force behind it all," he said at the Paris Air Show in Le Bourget on Tuesday.
AirAsia matchday activation at Loftus Road
QPR v Everton was AirAsia’s second sponsored game of the season and we had a number of special guests attending the match who all had the once-in-a-lifetime opportunity to spend the entire week with QPR, watch the team train, meet the players and watch the game from AirAsia box:
Winners of the QPR coaching clinics: Last year, QPR and AirAsia organised a series of coaching clinics across Thailand, China and Malaysia to introduce more kids to the game and give them the chance to train with a Premier League Club – 5 of these kids now had the opportunity to experience QPR first hand and train with QPR Academy
On-board competition winners: Everyone who upgraded their seat during the promotional period last year was entered into a draw for their chance to win a trip to QPR
Media: 19 media guests from Chinese and Thai titles who have been following coaching clinic winners’ journeys… As ‘a thank you’ for covering their stories, AirAsia gave them the chance to spend a week with us in London
TAKE A SHOT AS A MANAGER
We set up a selfie kiosk booth in front of the Club Shop on South Africa Road for fans to take a ‘selfie’ against a branded ‘interview’ backdrop – pictures could be instantly printed as a keep-sake from the game, emailed through or shared through Social Media. All photos were also available through an online gallery after the game.
MASTER BLASTER
At half-time, AirAsia's lovely cabin crew took to the pitch with branded t-shirt cannons. 600 spectators were lucky enough to get a free t-shirt courtesy of AirAsia and QPR