PHAR Client ACC Liverpool secures Radio City as its Official Radio Partner

PHAR Client Echo Arena Liverpool has confirmed Radio City as its official radio partner.

The live entertainment venue has confirmed a one year deal with Merseyside’s number one commercial radio brand, which is also home to Radio City 2, Radio City 3 and Radio City Talk.

As part of the deal, Radio City will work with the arena team on advertising and marketing opportunities as well as promotional activity around a selection of events.

Tim Banfield, commercial director of Echo Arena Liverpool, said:

“Radio City is Liverpool’s most vibrant and dynamic station which is going through some really exciting developments.  It is at the heart of music in the city. It is therefore a perfect fit for Echo Arena Liverpool and, having worked with the team on events, we look forward to working with them on this partnership.”

Echo Arena Liverpool has hosted a number of sell-out Radio City events since it opened in 2008 including Radio City Christmas Live and Radio City Summer Live featuring artists such as Olly Murs, Little Mix and Years & Years.  Radio City Christmas Live returns to the venue on December 17 and is on sale now.

The Liverpool Echo newspaper remains the waterfront venue’s naming sponsor.

The news comes as Liverpool was recently announced a UNESCO City of Music.  It is only the second UK city to be given the status, following Glasgow.  Liverpool is already the World Capital of Pop and this latest accolade is expected to capitalise on the city’s musical heritage.

British Triathlon’s Jodie Stimpson wins Triathlon World Cup event in Australia

Britain's Jodie Stimpson claimed her second victory in two weekends after winning over the shorter sprint distance at the Triathlon World Cup in Australia.

After a strong 750m sea swim in Mooloolaba, Stimpson joined the lead group of 10 women on the bike. She then made a move early in the 5km run to set up the victory, finishing 17 seconds clear of Australia's Emma Moffatt.

Stimpson, who won last weekend's World Triathlon Series in Abu Dhabi, will battle with Wales' Helen Jenkins for Britain's third Olympic place at the next World Series event on Australia's Gold Coast on 9 April.

U MOBILE SCORES A BRACE WITH CO-SPONSORSHIP AGREEMENT FOR SUPERBEST POWER PIALA FA AND LIGA PREMIER MALAYSIA

PHAR are excited to announce we have brokered a partnership on behalf of Football Malaysia LLP for our client U Mobile to become the Official Co-Sponsor of the Superbest Power Piala FA and Liga Premier Malaysia for the next three seasons

U Mobile will become the Official Telecommunications Partner across both competitions. The partnership will give U Mobile marketing, promotion and engagement opportunities, in-stadium branding, corporate hospitality and use of the club and player image rights for advertising purposes.

U Mobile Sdn Bhd Chief Marketing Officer, Jasmine Lee said: “We are delighted to be the official co-sponsor for the Superbest Power Piala FA and Liga Premier Malaysia. We believe this partnership is a natural fit as many of our customers are football fans. Through this collaboration, we are able to give greater value and user experience to our customers by bringing them closer to the game they love”.

U Mobile adds to the growing number of sponsors and brands partnering with FMLLP to bolster Malaysia football leagues, which also includes the TM Piala Malaysia and the Super League. 

ACC LIVERPOOL VOTED BEST UK CONFERENCE CENTRE FOR FOURTH TIME

PHAR’s client ACC Liverpool won Best UK Conference Centre at an industry awards for the fourth consecutive year. The venue was named Best UK Conference Centre at the M& IT Industry Awards, hosted by magazine Meetings and Incentive Travel.  Liverpool Convention Bureau was awarded bronze in the Best UK Convention Bureau category. The ceremony celebrates the best UK venues, destinations and suppliers in the events industry, as voted for by meeting industry professionals.

PHAR has worked with ACC Liverpool for two years, initially developing a sponsorship strategy across its estate and now working on its behalf to secure commercial partners.

It’s a fantastic opportunity to engage with both a business and consumer audience, to align your brand with a best-in-class, award-winning venue and to associate with world-class acts performing at its indoor Arena.  

For more information please contact Ian Tussie – ian.tussie@pharpartnerships.com or call him on 07772 480 290

RICOH LAUNCHES WEST HAM UNITED FOOTGOLF TOURNAMENT

PHAR’s Activation and Consultancy team have been busy filming content at West Ham United’s training ground for our client Ricoh’s FootGolf tournament between the West Ham players.

The first video featuring Mark Noble, Michail Antonio and Reece Oxford has just gone live across West Ham’s social media channels.

Check it out below!

[youtube=://www.youtube.com/watch?v=IG6MhXmBDeA&w=854&h=480]