PHAR Client British Triathlon Goes The Distance With Müller Rice

We're delighted to welcome Müller Rice as an Official Partner of British Triathlon in the lead up to the Rio 2016 Olympic and Paralympic Games, and beyond.

Müller will also become an Official Supplier of the inaugral Colombia Threadneedle World Triathlon Leeds event, which is aiming to achieve a 100,000 spectator footfall across the city over 11-12 June.

Müller Rice is also launching a high profile triathlon-inspired multi-channel advertising campaign, featuring European Games gold medallist and Olympic hopeful, Gordon Benson and Müller Rice’s brand ambassador, rapper, entrepreneur and bear, Tasty B. The campaign will run from June until October across all TV stations as well as national newspapers, lifestyle and sports titles such as The Sun, Top Gear, Shortlist, GQ and Men’s Health among others..

The partnership will see the British Triathlon brand included on the Olympic-themed Müller Rice packs throughout the summer of sport. In addition, the National Governing Body’s (NGB) Loughborough headquarters will host Müller Rice for a number of company Corporate Days throughout 2016.

British Triathlon Chief Executive, Jack Buckner, said: “We are delighted to partner with Müller Rice as we enter a crucial time within triathlon, with the Olympic Games on the horizon and paratriathlon looking to make its debut as a Paralympic sport. The market-leading brand will be adding to an already strong sponsor family that the sport enjoys, and will provide great support for us in engaging triathlon with the nation and, help us to extend the reach of our rapidly growing and accessible sport.”.

Michael Inpong, Chief Marketing Officer at Müller, said: “Partnering with British Triathlon and Gordon Benson communicates to consumers our drive to go the distance in our passion to succeed, something high profile athletes know all about. Müller Rice is tasty and full of dairy goodness as it is a source of calcium while being low in fat. It’s the perfect on the go snack when you’re hungry, whether that’s training for a Triathlon or beating the rush hour commute.”

MAG APPOINTS PHAR AS ITS FIRST-EVER SPONSORSHIP AGENCY

Manchester Airports Group (MAG) has appointed PHAR as its first-ever specialist sponsorship agency.

For an initial five-year term, PHAR will develop a range of brand partnership opportunities across MAG’s four airports – Manchester, London Stansted, East Midlands and Bournemouth.  Through these partnerships brands will for the first time be able both to access a wide variety of premium branding locations and marketing assets and also to promote a strategic association with MAG and its airports. 

This new approach will enable brands to engage more deeply with passengers through longer-term, strategic marketing partnerships with MAG, including opportunities to integrate products and services into the airport experience and create valued rewards for passengers, staff and business partners.

The nature of these partnerships will represent an innovative new approach for how brands can engage with passengers at airports, encompassing all points of the airport experience, from car parking, check in, to the departure lounges and arrival halls across its airports. Particular emphasis will be on securing partnerships where there is clear relevance to the brand’s presence, and ultimately where the brand’s product can be at the core of the experience, which will enhance passengers’ time at MAG’s airports.

Mark Schofield, Head of Advertising at MAG, commented: “PHAR really impressed us with their understanding of how the potential from brand partnerships can be achieved, in both creating new revenues but also helping to enhance the passenger experience. As we have now passed the landmark of serving 50 million passengers per year through our airports, we look forward to working with them, and creating a world-leading programme of strategic brand marketing partnerships.”

Marcus Wight, Chief Executive of PHAR, added: “PHAR is delighted to be working with MAG to do something new and innovative in the airport sector.  As with the best sponsorships, brands will benefit not only from engaging with 50m passengers, but also through the association that they can communicate to a wider audience, beyond the airport environment.  MAG’s airports provide a fantastic platform for creating effective partnerships of this type, at a time when they are investing £1 billion in Manchester Airport’s infrastructure and when London Stansted is experiencing record passenger numbers”.

PHAR DISCUSS 'BUILDING A WORLD CLASS BRAND' AT BUSINESS MANAGEMENT CONFERENCE

Andrew Fraser, Head of Partnership, Asia was invited to be on a 4 man specialist panel at Sim University, Business Management Conference, on Friday 22nd April.

The conference was headlined by Peter Draper, Commercial and Marketing Director at Valencia FC and formerly Manchester United's first Group Marketing Director, who gave a talk on "Building a World Class Brand". With over 200 working professionals in the audience, Andrew and the other panel members were quizzed on various sports sponsorship and digital matters, during the interactive session.

Ricoh shortlisted for the Sponsor Partnership of the Year Award

A big well done to PHAR client Ricoh, who have been shortlisted for the Sponsor Partnership of the Year award by Women's Sport Trust at the #BeAGameChanger Awards 2016. 

Ricoh has been recognised for their ongoing support of International Women's sporting events such as Ricoh Women's British Open and their continued commitment to Individual Sports Women including Ricoh's imagine change ambassadors Charley Hull and Johanna Konta. 

The result will be decided on a public vote which is open from 18th April until 1st May. 

Winners will be announced on the 12th of May 

Voting can be done through the link below :

http://tammyparlour31119268.polldaddy.com/s/beagamechanger-awards-2016?dm_i=2XCW,7MM3,2EODZ9,ODHJ,1

STARS TURN OUT FOR RICOH PREMIERSHIP RUGBY GOLF DAY

Stoke Park hosted the second annual Ricoh Premiership Rugby Golf Day last Thursday. Some of Ricoh’s key clients played alongside the likes of Jeremy Guscott, Andy Goode and Matt Banaham in the four-ball competition.

Ricoh Ambassador and British Women’s Number One Charley Hull, fresh from her runner-up performance at the year's first major, was also on hand to pass on some handy tips to the players.