To support the continued growth of the Heineken Champions Cup, PHAR has worked with tournament organiser EPCR to devise a media plan promoting the tournament’s key aims.
Digital OOH screens have been used to promote games on broadcast in a “drive to live” on the eve of key fixtures.
Pictured are screens in the business La Defense region of Paris close to Racing 92’s home ground.
Singapore, Shiseido is to create a “multisensorial” art installation at Singapore’s Jewel Changi Airport.
The cosmetics company announced a partnership with the airport and art collective teamLab this morning at the TFWA World Exhibition in Cannes, at a special workshop about the fast-growing Japanese Beauty category. The event was organised by Shiseido Travel Retail and chaired by The Moodie Davitt Report President Dermot Davitt.
The art project, ‘S E N S E’, is inspired by an appreciation of nature in Japanese culture, Shiseido said. The interactive art installation will use digital technology to allow visitors to explore the Japanese sense of beauty through art as they embark on the walking trail, surrounded by the Forest Valley, one of Singapore’s largest indoor gardens.
S E N S E will form part of the new Jewel Changi Airport complex, scheduled to open in 2019. Jewel will be a mixed-use complex, which will include a five-storey indoor garden, play attractions, shopping and dining options, a hotel, and facilities for airport operations with a total floor area of about 137,000sq m. The retail element of the project will have about 280 tenants.
Shiseido Travel Retail President and CEO Philippe Lesné said: “This is a momentous occasion for Shiseido and it is an honour to be part of such a truly inspiring project with teamLab and Jewel. This partnership links to our strategic approach to create more meaningful and engaging experiences for our customers, beyond the realms of traditional retail.
“Beauty is so closely related to people’s lives and feelings, with the ability to bring happiness, energy, confidence and so many more positive emotions. As a brand, Shiseido is perfectly captured within the Forest Valley experience.”
Jewel Changi Airport Development Chief Executive Officer Ms Hung Jean said: “Jewel is excited to collaborate with Shiseido and teamLab on this special, awakening art installation that will transcend boundaries of the senses, art, culture and beauty in a single experience.
“A key vision of Jewel is to be a one-of-its-kind tourist destination that will attract travellers from all around the world to Singapore and we believe this partnership will create a unique emotional experience for everyone visiting Jewel.”
Of its creation, a teamLab spokesperson said: “We are excited to work with Jewel and Shiseido to create this magnificent project. teamLab aims to explore a new relationship between humans and the world through art. The artwork transforms due to the presence of humans, and this in turn, changes and redefines the relationship between people in the same space.
“By making people part of the work through interactivity, this installation creates an experience that transcends and blurs the boundaries between people and the artwork, and between the self and others.”
Source: ©The Moodie Davitt Report
PHAR have been appointed by Rangers FC - winners of more league titles than any other football club in the world - to undertake an evaluation of their sponsorship programme.
With 32Red as Rangers’ shirt sponsor, and Hummel as their kit supplier, along with a number of secondary partners, PHAR will complete an audit of the potential tangible benefits that can be offered to sponsors, as well as a marketing valuation of these assets, along with recommended pricing and packaging.
Rangers reached the group stage of the Europa League this season, and are currently in contention to qualify for the knockout stages.
Marcus Wight, founder and CEO of PHAR Partnerships, has been named as one of the LDC Top 50 Most Ambitious Business Leaders.
The announcement of the winner of the UK’s Most Ambitious Business Leader, which is supported by The Telegraph, will be announced on Tuesday 9th October at a gala event in Central London.
Marcus’s profile, and more information about the award, can be seen here:
In a partnership created by PHAR, Accenture became a lead partner of British Triathlon in 2017. Last week saw Canary Wharf packed with fans and office workers lining the streets to watch and support some of the city’s leading professionals taking part in the Accenture Mixed Team Challenge ahead of the format making its debut at Tokyo 2020.
Accenture and British Triathlon hosted the high-profile event in the heart of Canary Wharf, where the Accenture Tri Club were crowned champions with a time of 1:16:47.
Andy Salmon, British Triathlon Chief Executive speaking after the racing added: "Really delighted it was a huge success, as evident by the atmosphere throughout the race and the post-race party, the smiling faces the buzz the noise and the enthusiasm, it’s just been a really great day.
It’s been truly iconic as we said it would be in the build-up. Unique in the truest sense of the word, people have had an experience they won’t have anywhere else".
The newest format triathlon event attracted teams 2 men and 2 women from some of the country’s leading companies to complete in race consisting of a 300m swim in Middle Dock, 5km static bike ride on Jubilee Plaza and 1.5km traffic-free run on Bank Street.
The deal is one of the largest investments in British Olympic sport since the London 2012 Olympic Games. It’s an opportunity for Accenture to work with British Triathlon to continue to build on the sport’s success as well as being used as a platform to encourage active and healthy lifestyles through triathlon.
