PHAR has promoted Alastair Macdonald to the role of Managing Director of its UK business.
In his new role Alastair will be responsible for managing, training and recruiting new people to the team as well as leading several main accounts and overseeing the existing consultancy division.
Alastair, a veteran of the sponsorship industry, has been with the company since 2013, following spells running his own agency, Connexus, and more recently at Havas Sports & Entertainment.
“PHAR is at a really exciting stage of its development,” added Alastair. “We’ve grown to a company of 100 people in 7 countries and have a number of substantial developments in the pipeline. The UK business is going from strength to strength, on track for 50% growth in 2017 and with a number of new services being rolled out this year. I’m really looking forward to the challenge of the next stage of the company’s development.”
“Having worked with Alastair since 2008, I am delighted he is taking over the running of PHAR’s UK business,” commented Marcus Wight, PHAR’s Chief Executive. “As the company continues its growth path it’s crucial we have the best talent and experience running our core business areas. Alastair has played a fundamental role in PHAR’s success as the market leader in sponsorship for transport, infrastructure and leisure properties, and it’s great news for our clients and our business that his industry knowledge and strategic expertise will be leading the UK business in the next stage of its development.”
