Kpler, a global data and analytics firm providing real-time intelligence on commodity and maritime trade flows, wanted to target the various sector professionals and event delegates during APPEC Week 2026 - Asia's leading petroleum industry conference held annually in Singapore - reinforcing brand visibility among the traders, analysts, and executives converging on the Marina Bay and CBD area for the event.
PHAR were employed to curate the strategy, buy and execute a DOOH campaign running across multiple sites near by Marina Bay Sands (MBS)s for a two-week stretch from the 1st to 16th September, timed to coincide with APPEC. Placements spanned key CBD and transit touchpoints including the CIMB Plaza Video Wall at Raffles Place, Commute Portrait Screens at Bayfront and Promenade stations, and the Impact Network's LED placements across Marina Bay, Shenton Way, Great World, Orchard, and Outram Park stations, among others.
