PHAR’s media arm We Are PHAR has been appointed by European Professional Club Rugby (EPCR) to lead on marketing initiatives around its competitions The Heineken Champions Cup and Challenge Cup for the fourth consecutive season.
The campaign will involve OOH media predominantly in the French market as well as paid social, influencer marketing, print and digital partnerships.
OOH sites were launched in Marseille and five other French cities in October across rail stations reaching affluent consumers with high dwell time.
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