PHAR has created a partnership between HSBC and Jewel Changi Airport as a naming rights partner for one of its centrepiece attractions.
At 40 metres high, the HSBC Rain Vortex will be the world’s tallest indoor waterfall. The naming sponsorship with the global banking and financial services organisation will run for five years.
The 40 metre waterfall cascades through an oculus in the roof of Jewel’s distinctive glass and steel façade.
The HSBC Rain Vortex will set the stage for an hourly light and sound show, running from 8.30pm to 12.30am daily. During the “ethereal” show, a carefully controlled flow of water will create a cascading bead curtain that will interplay with the projected light imagery, enhanced by music and mist effects.
Jewel Changi Airport Devt CEO Hung Jean commented: “We want to offer consumers a multi-sensory experience in Jewel. The design of the HSBC Rain Vortex was inspired by the tropical rains in Singapore and will add novelty and wonder to the entire Jewel experience. Being the centrepiece attraction, visitors will be able to bask in its full glory at different vantage points.”
HSBC Singapore CEO Tony Cripps said: “We see great synergy in this partnership with Jewel Changi Airport. Jewel will be a very visible symbol of Singapore’s status as an aviation and financial hub in the region. Being associated with this iconic development is aligned to our ambition to be a leading bank for both Singaporeans and international businesses and customers.”
