Metro Manila, Philippines --- no other celebration rivals Valentine’s Day in February like the celebration of National Arts Month.
The local art world is abuzz as soon as February hits 1. Artists and art enthusiasts look forward to annual event staples like Art Fair Philippines featuring and selling the best in modern and contemporary Philippine visual art, and Graphika Manila, a premier creativity conference flying in design and graphic design masters from all over the globe. Roam Makati and BGC streets and you’ll experience an extra boost of art displays, installations, and Arts Month ads spread throughout the metro. It’s an art affair to remember every year.
To celebrate alongside these Arts Month mainstays, TUBEMNL put up the largest moving digital exhibit in the country!
Via TUBE in-train screens and TUBEMNL social media platforms, we invited Filipinos to send in their visual works. We planned to put them up in batches on TUBE screens the whole month of February, but since we have received hundreds of entries, we’re extending the artwork display ‘til March. We’ve also pumped up arts and culture content from Ayala Museum which passengers can watch on TUBE while on their commute.
TUBEMNL’s Arts Month campaign generated organic engagement that is 26.41% higher than TUBEMNL’s monthly ave. engagement rate!
If the engagement rate for this campaign paints any picture, it would be that art and culture is a topic or interest that moves and speaks to the TUBE audience. Take a look at some select artworks below!
