British Swimming are delighted to announce Lebara as their Official Telecommunications Partner.
Founded in 2001, Lebara is one of Europe’s fastest-growing mobile companies. As pioneers in the industry, they take pride in providing value-led, reliable and relevant connected services to global citizens and create connections that define conversations across nations.
Now more than ever, in the midst of the global pandemic, Lebara stays relevant and committed to helping its customers stay connected with friends and family in the UK & around the world.
Initially joining up on a one-year partnership, British Swimming and Lebara are aligned by a spirit of community and high performance, as well as the aim and drive to make an impact on the international stage.
Speaking on the new partnership, British Swimming CEO Jack Buckner said: "Lebara's passion to connect people across the world feels extremely significant in the world today, and we are delighted to join British Swimming with them through this partnership.
"Across the aquatic sport disciplines, our athletes look to provide memorable moments of achievement at the highest level, moments that can be shared in by their teammates, staff and supporters. That value of sharing moments and staying connected is also clearly central to everything Lebara do."
Rajesh Dongre, Commercial Director, Lebara Mobile UK said: “Right now, it’s more important than ever to stay connected with those we love without worrying about cost or interruption to service. At Lebara, we are committed to providing our customers with SIM only plans that are good value and pocket friendly on a strong, dependable network with the highest quality of service.
"We are excited to partner with British Swimming, sharing their passion for excellence and community spirit.”
The deal was brokered by PHAR on behalf of their client Lebara. Marcus Wight, CEO, PHAR, commented on the deal: “Lebara is on an exciting journey to reposition its brand. A partnership with British Swimming gives them a great platform and content to tell their story”.
As part of the partnership, six British Swimming athletes - including Olympians and Paralympians - also teamed up with Lebara to share how they are staying connected during the current lockdown. Check out the video below...
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