PHAR has been appointed by Fulham Football Club to undertake an analysis of the sponsorship potential of their new stadium development, Fulham Pier.
Currently under construction, Fulham’s previous Riverside Stand at Craven Cottage is making way for a new, state-of-the-art, leisure and entertainment development overlooking the River Thames.
In addition to increased seating capacity in the new stand, Fulham Pier will be a year-round destination including fine dining restaurants, a food hall, entertainment and events venue, conferencing facilities, a boutique hotel, gym, spa, and rooftop terrace and bar.
PHAR has been tasked with analysing the sponsorship potential of the development, from supplier partnerships through to full naming rights of the entire development.
