We are delighted to announce that PHAR has won the tender by the Sentosa Development Corporation (SDC) to act as their consultancy agency. This significant achievement involves providing our expertise and services to assist in designing, evaluating, and securing brand partnerships for four core assets on Sentosa Island: Sensoryscape, Sentosa Express and Shuttles, Roundabouts, and Beach Pavilions.
PHAR will provide consultancy services focused on asset valuation and the development of partnership packages and sales kits. Additionally, we will actively pitch these packages to the market to secure partners for Sentosa's assets.
This appointment is a testament to PHAR Partnerships’ expertise. By leveraging our experience, PHAR aims to enhance the commercial potential of Sentosa’s assets, ensuring sustainable growth and increased partnerships revenues.
Andrew Fraser, Global Head of Partnerships at PHAR Partnerships said: “We are excited to have been appointed by SDC to contribute to enhancing Sentosa as an iconic destination through brand partnerships’. Leveraging our experience and unparalleled expertise, we aim to unlock new opportunities and optimise the commercial potential of Sentosa’s key assets.”
PHAR is committed to delivering results and fostering a fruitful collaboration with SDC. This partnership marks a significant step forward in enhancing Sentosa’s appeal as a premier destination through strategic and innovative brand partnerships.
