PHAR Partnerships is thrilled to officially announce its appointment by Careem BIKE as its exclusive partnership agency. Careem BIKE, the first large-scale bike sharing initiative in the UAE, has a 15-year partnership with the Roads and Transport Authority (RTA) to improve liveability by providing a sustainable, eco-friendly and affordable mode of transport that fits into the wider public transport network. It currently has 175 stations and 1,750 E-Bikes in Dubai, 25 stations and 325 E-Bikes in Abu Dhabi, which will increase to 65 stations and 700 E-Bikes this year. Aside from these two cities, Careem is also preparing to initiate the bikeshare scheme in Saudi Arabia. As their exclusive partnership agency, PHAR has launched the Careem Bikeshare Partnership Programme (CBPP) with the aim to partner with companies that desire to align their goals with the UAE’s vision to provide environmentally-friendly transport alternatives and a sustainable future. Sami Amin, Senior Director of Operations at Careem BIKE said: “Careem BIKE has grown into the leading bike-share scheme in the region and is trusted by hundreds of thousands of customers in the UAE who enjoy being part of a healthier, more environmentally-friendly community. Our recent expansion to Saudi Arabia will enable us to bring micro-mobility to the holy city of Medinah. We’re excited to find a new sponsorship partner that shares our vision for delivering convenient and accessible micro mobility solutions in support of a sustainable future.’’ Marcus Wight, CEO PHAR Partnerships, said: “PHAR has become the leading global consultancy for creating brand partnership programmes for sustainable forms of transport. We believe passionately that brands want to show their long term commitment to making cities better places to live, work or visit and Careem are the best possible partner to offer brands a platform to showcase their story and demonstrate their actions towards creating a healthier and more sustainable future.” To learn more about the Careem Bikeshare Partnership Programme or explore opportunities with PHAR, contact us andrew.fraser@pharpartnerships.com
