PHAR has been appointed by the Royal National Lifeboat Institution (RNLI) as its exclusive sponsorship agency for the RNLI Lifeguards programme.
Through this partnership, PHAR will be responsible for identifying and securing a lead sponsor to support the RNLI’s lifesaving work along beaches across the UK and Ireland.
The RNLI Lifeguards provide a vital service, helping to keep millions of beachgoers safe every year. Working closely with local authorities and beach owners, RNLI lifeguards respond to thousands of incidents annually — preventing accidents, rescuing those in difficulty, and offering expert safety advice to the public.
By securing a lead sponsor, PHAR will help the RNLI continue to deliver and expand this essential service, creating opportunities for a brand to align with one of the UK’s most trusted and respected charities in a meaningful, high-impact way.
PHAR’s CEO Marcus Wight said:
“We’re proud to be partnering with the RNLI to support the incredible work of its Lifeguards. This is a unique opportunity for a brand to play a central role in promoting beach safety and saving lives, while engaging millions of people across the UK each summer.”
The partnership reinforces PHAR’s growing portfolio of work with leading organisations across travel, destinations and entertainment, helping brands connect with audiences through purpose-driven partnerships.
