PHAR are proud to announce a landmark partnership between AirAsia and Singapore Sports Hub, bringing the airline on board as the Official Airline Partner for a series of key events. This collaboration underscores PHAR’s commitment to driving impactful brand partnerships that enhance fan experiences and support large-scale sporting and community events.
Through this partnership, AirAsia takes a key role in events hosted at the Singapore Sports Hub, including:
FIBA 3X3 Asia Cup (Main Sponsor / Official Airline)
FIBA Intercontinental Cup (ICC) (Main Sponsor / Official Airline)
AirAsia Kallang Run (Title Sponsor)
Majulah Fiesta (Official Airline)
As part of the deal, AirAsia gains access to both event and venue branding rights, including the FIBA tournaments, Gate 12 at the National Stadium and the Basketball Hard Courts. Attendees can look forward to seeing the airline across multiple touchpoints, including exciting fan engagement experiences, where valuable flight tickets will be won via interactive competitions.
Brian Seah, PHAR’s Head of Singapore said:
“This collaboration between Singapore Sports Hub and AirAsia highlights a shared vision to support sports and community engagement in Singapore. We are excited to bring these two major regional forces together, inspiring consumers to try new lifestyle experiences both on home shores and across the impressive network of 130 ASEAN destinations”
With this partnership, PHAR continues to bridge brands with meaningful opportunities, creating impactful sponsorships that go beyond traditional advertising. This alliance with AirAsia marks another milestone in delivering best-in-class partnerships for the region’s premier sporting and entertainment events.
