PHAR has brokered a deal for Hilton to become the Official Hotel Partner of the Singapore Sports Hub through a multi-year partnership. Recognising the hotels sector as a key opportunity for a high-value partnership, PHAR developed a tailored partnership proposition to approach the market, with Hilton emerging as the best-suited brand to collaborate with. This partnership provides Hilton with exclusive marketing, branding, and experiential opportunities to promote their hotels to event fans across Asia, while rewarding high-value customers through the Hilton Honors program.
