Over the last 10 years, PHAR has worked closely with the UK Government's Department of Business & Trade teams across South-East Asia to develop its network of international contacts. Recently, PHAR secured funding to travel with a delegation on a trade mission to Australia, being introduced to relevant contacts in the region and enabling us to grow our international footprint.
In 2024, the focus has shifted to the Middle East, a region where PHAR previously had no operations, has and benefited greatly from being selected as one of the companies to attend the Great Futures event in Riyadh.
The Department of Business & Trade has used PHAR as a UK trade export case study.
