Team GB’s swimmers created history in Tokyo with the best-ever Olympic medal haul by a Great Britain swim team. In the lead up to the games, PHAR brokered two partnerships with British Swimming - Lebara and UP&GO becoming official partners. Jack Buckner, the CEO of British Swimming, told Sky Sports News focus would soon turn towards the next Olympics in Paris in 2024."We have got a philosophy which has come across this week which is 'one team: winning well in water'," Buckner said."So, we will absolutely be moving forward. We feel we have great foundations with what we are doing."British Swimming head coach Bill Furniss praised the Team GB squad for rising to the challenge in the pool."We have raised the bar," he said. "We have made qualification standards a lot higher, a lot tougher but at the same time, the athletes have risen to the challenge, so it is a combination of a lot of factors. But I think the main thing is belief."Chris Spice, British Swimming performance director, said he was "absolutely chuffed" with how the swimmers had delivered under increased expectations."In our programme we have worked really hard to make sure that athletes are supported because we tell them right up front you are going to be challenged," Price added.
