Following a competitive tender process PHAR has been appointed by Sentosa Development Corporation as its consultant, to provide sponsorship insight services for the destination, including the assessment of the naming rights potential of certain attractions, including Sentosa Sensoryscape, Light Installations at Magical shores, Sentosa Golf Club, and Sentosa Cable cars.
Prem Bhatia, MD of PHAR commented, “Having worked with various public entities in Singapore over the last few years, we are looking forward to working with SDC to help build the world’s next leisure and lifestyle resort destination, and help SDC leverage partnerships that create better brand and visitor experiences.”
Artist’s impression featuring a bird’s eye view (day) of Sentosa Sensoryscape.(Image: Sentosa Development Corporation)
Artist’s impression of one of the vessel-like structures, which features fragrant plants, as part of the rejuvenated Sentosa Sensoryscape. (Image: Sentosa Development Corporation)
