Up&Go, the UK’s fastest-growing breakfast drink, has enjoyed its highest-ever sales levels following its appointment of PHAR to its media account in 2018.
Appointed following a competitive pitch process, PHAR put together a media plan designed to support both the core Up&Go brand and also the launch of Up&Go Energize, a new high-protein breakfast shake. Built primarily around targeted social and digital media and tactical out of home locations, the campaign helped position Up&Go to families and generated rapid awareness and profile for the new Up&Go Energize brand.
Sales responded quickly to the media choices selected, leading to the strongest sales performance achieved since the product’s launch in 2015.
“We were really excited by what PHAR would be able to help us achieve when we first appointed them,” said Chris Laidlaw, CEO of Life Health Foods. “They put some real thought and intelligence into creating a plan that would effectively & efficiently put our brands in front of the right consumers at the right time. And the results speak for themselves – we are really impressed and look forward to continuing to working with PHAR into 2019.”
A new campaign for 2019 is now under way, looking both to build on the platform achieved in 2018 and also to refine the media strategy further through applying the learnings from the first campaign.
