With approx. 33 million visitors per year visiting Gateway@KLIA2 - the 12th busiest airport in the world - PHARs unique advertising solutions situated around the shopping mall concourse provided the ideal platform for Kapal Api to deliver on their objectives: to generate high-impact awareness and brand recall in Malaysia for 2020.
We ensured placements were tactically placed around the mall in order to provide Kapal Api optimum exposure to travellers from across the whole of Asia, as we targeted travellers at various different touch points throughout Gateway mall.