METRO MANILA, Philippines – Last August 19, the Department of Health launched an LRT-1 train decked in their latest #BIDASolusyon campaign message that promotes the active role of individuals in the fight against COVID-19 by practicing the following behaviors represented by 4 letters:
B – Bawal walang mask (trans.: It’s forbidden to not wear masks)
I – I-sanitize ang mga kamay, iwas-hawak sa mga bagay (trans.: sanitize your hands, avoid touching things)
D – Dumistansya ng isang metro (trans.: practice safe distance of at least one meter)
A – Alamin ang totoong impormasyon (trans.: discern real information)
The Department of Health acknowledges that LRT-1 is a huge part of the everyday lives of commuting Filipinos, and so the DOH made sure to extend the #BIDASolusyon campaign to reach train passengers via LRT-1 train wrap, hand grips, and overhead panels. These select assets serve as important larger than life reminders to the train passengers that any commuter can be a BIDA (hero or star) in the fight against COVID-19 even when they’re in transit!
Light Rail Manila Corporation (LRMC) also launched #RideSafeOnLRT1, a campaign that reminds people to always wear their face masks and face shields, follow the markings, and practice social distancing in the stations and inside the trains.
Follow the campaign through the hashtag #RideSafeOnLRT1.