The 11 million passengers travelling through Terminal 1 at Manchester Airport have a breathtaking new installation to grab their attention as they pass through the international departures lounge, in a deal put together by PHAR on behalf of Manchester Airport.
A life-sized aluminium replica Mercedes Benz, surrounded by 3-D puppets, has been suspended from the central rotunda skylight, an installation that took 5 nights to complete.
The activity is completed by a takeover of the Wavy Wall running the length of the departure lounge, covered in Sixt’s orange branding and bearing the tagline “It’s a deal. It’s a steal.”
This unmissable installation has already garnered substantial media coverage for Sixt, as well as a steady flow of social media posts as passengers stop to admire and smile at the Mercedes-Benz hanging over their heads.
Per Vögerl, Managing Director of SIXT UK, commented: “At SIXT we stand for creative and exceptional airport advertising. We try to stick in people’s minds by advertising at extraordinary locations at airports.”
Alastair Macdonald, Managing Director of PHAR, added: “Sixt is well known for its audacious and highly creative installations at airports across Europe. We spent a lot of time with the team at Sixt exploring potential opportunities to do something outstanding at the airport and are proud and delighted they have chosen Manchester as the location for their first installation at a UK airport.”
See how it was installed: