Following an invitation to quote (“ITQ”) for valuation of assets and design of naming rights sponsorship, PHAR has been awarded by Sentosa Development Corporation (“SDC”), as its consultant, to provide insights to the benefits from naming rights deals of various developments including Sentosa Sensoryscape, Light Installations at Magical shores, Sentosa Golf Club, and Sentosa Cable cars.
PHAR’s role has been tasked with the responsibility to assess the naming rights sponsorship potential of the abovementioned assets, by identifying and evaluating of the assets, designing the sponsorship framework, and formulating commercial opportunities that may exist, across all of the Sentosa’s assets.
Prem Bhatia, MD of PHAR commented, “Having worked with various public entities in Singapore over the last few years, we are looking forward to working with SDC to help build the world’s next leisure and lifestyle resort destination, and help SDC leverage partnerships that create better brand and visitor experiences.”
Artist’s impression featuring a bird’s eye view (day) of Sentosa Sensoryscape.
(Image: Sentosa Development Corporation)
Artist’s impression of one of the vessel-like structures, which features fragrant plants, as part of the rejuvenated Sentosa Sensoryscape. (Image: Sentosa Development Corporation)