On March 1st, 2022, PHAR (Singapore) Partnerships and Anywheel Singapore, a bike sharing operator in Singapore, completed the signing of their consultancy agreement.
The scope of consultancy services for Anywheel Singapore includes benchmarking similar or comparable bike hire programs around the globe, deploying PHAR’s own proprietary evaluation sponsorship tools to analyze the value of potential partnerships, as well as developing a ‘ready for market’ sponsorship sales package, which is scheduled to be released to the market in H2 2022.
PHAR (Singapore) shall bring in their own globally experienced team, who is behind the success of well-established micro-mobility programs including London’s Santander bike hire scheme and OVO bike in Cardiff.