AirAsia Malaysia has launched an integrated marketing campaign with Chek Hup through its exclusive media partner, PHAR Partnerships.
Chek Hup executes the “Vacation in a cup” campaign on AirAsia media channels that include in-flight menu on AirAsia’s in-flight Wi-Fi platform, in-flight announcements, meal tray backs, and a corporate social responsibility (CSR) campaign. The marketing campaign is achieving great results which has helped sell more than 3,500 cups of coffee across both variants.
Sean Ter, CEO of AirAsia Media group said “Our offering drives business results as opposed to vanity KPIs for our advertising partners. We want to provide measurable business outcome for our partners. AirAsia Media Group is fortunate in that with its unique offering which includes online and offline media as well as its first-party audience solution, it does not have a direct competitor to pitch against”.
You can have the opportunity to do an integrated marketing campaign or media partnership with AirAsia too! Reach out to info@pharpartnerships.com if you are interested. We are looking forward to work with you!