Lalamove is an on-demand delivery platform that offers same-day delivery and real-time tracking service with an affordable delivery rate. As a moving service that delivers grocery Items of different sizes, Lalamove is considered as one of the fast and trustworthy courier services.
This year, Lalamove has broadened its operational activities to Malang, a landlocked city in East Java. With this new expansion, Lalamove is expected to increase its brand exposure and to promote its delivery services to its target, comprised of the daily commuters in Malang. In connection, the brand has launched a one- month Out-of-Home (OOH) advertising campaign to build brand awareness through PHAR Partnerships.
To firm up the campaign, PHAR utilized two billboards, located at Jl. Kawi Atas and Jl. Jaksa Agung Suprapto that captured the attention of the crowds frequenting these areas. With this effort of huge magnitude through the use of striking billboard placements, Lalamove is expected to ultimately gain new exposure and popularity in Malang.
Horizontal Frontlight Billboard at Jl. Jaksa Agung Suprapto Malang (Bando)
Vertical Frontlight Billboard at Jl. Kawi Atas (Pecel Kawi)
Malang is one of the most developed areas, with a steady economic and population growth, thus, its choice as the location for the campaign is strategic as it provides the brand that opportunity to expand its operations within this locality.
Lalamove’s partnership with PHAR is a formula for success given PHAR’s expertise and experience in media partnerships/campaigns. Having worked on projects such as Yogyakarta in Indonesia, Chek Hup in Malaysia, Webex in Australia and more, PHAR can help brands reach out to their targeted audience in the most efficient way possible.
For future media partnership collaborations, contact our representatives in Indonesia at bambang.parikesit@pharpartnerships.com or hari.sutanto@pharpartnerships.com.