Ultra Sakti, a leading Indonesian company known for its OTC pharmaceutical products, health supplements, and personal care items, has launched a campaign to promote its brands "Fresh Care," "HOT in Cream," and "Madu TJ" in collaboration with AirAsia through PHAR Partnerships. The campaign aims to maximize brand awareness for all three brands.
The fleet wide campaign will feature ads for both of Ultra Sakti's brands, targeting a captive audience in-flight with a dwell time of up to four hours. Fresh Care will be displayed on the overhead lockers of all 24 aircrafts, HOT in Cream in 12, and Madu TJ in the remaining 12. The planes will be on rotation across all their domestic hubs, as we as gaining coverage within all South East Asia destinations.
PHAR Partnerships, with its expertise in engaging travel audiences, played a crucial role in executing this campaign. Their understanding of the travel market allows them to create effective advertising strategies that resonate with passengers, ensuring Ultra Sakti’s campaign is both visible and impactful.
This collaboration demonstrates the potential of in-flight advertising to reach a broad audience and elevate brand presence. For future media partnerships and marketing collaborations, contact Bambang Parikesit at bambang.parikesit@pharpartnerships.com.
