Since December 2025, Batik Air has launched several new domestic and regional routes from Skypark in Malaysia. Batik Air is connecting travellers to key destinations like Singapore, Jakarta, Bangkok, Kota Kinabalu, Kuching and more. Their presence is dominating the airport in Kuala Lumpur and has made connectivity for urban professionals much affordable and convenient.
To amplify this milestone, Batik Air launched a dynamic advertising campaign across six prime Skypark assets, creating high-impact visibility throughout the airport:
Passengers are targeted at multiple touch points, from their drive towards the airport (outdoor billboard) all the way until the boarding gates. These placements catch the eye of passengers, informing them about new routes, and create high recall Whether it’s the striking visuals on escalators, illuminated lightboxes in the concourse, or the outdoor billboard, travellers can clearly see Batik Air’s growing network and offerings.
This campaign doesn’t just promote Batik Air, it enhances the passenger experience. Travellers are guided, inspired, and reminded of the airline’s convenient connections at Skypark, making it easier for them to plan their next trip. By combining the right locations with bold, accessible visuals, Batik Air turns Skypark into a high-impact platform that’s relevant and catchy for everyone passing through.
