PHAR has been appointed by Merlin Entertainments to consult and lead the market engagement process for their Global Payment Partnership Programme. Merlin Entertainments is one of the world’s leading entertainment companies and operator of globally recognized attractions including LEGOLAND®, Madame Tussauds, SEA LIFE and the Dungeons.
This initiative will establish strategic and marketing partnerships with innovative payment providers to enhance guest experience, streamline transaction processes and support Merlin Entertainments global growth ambitions across its diverse portfolio of theme parks, attractions, resorts and city centre attractions.
Through the Global Payment Partnership Programme, Merlin Entertainments aims to strengthen the payment ecosystem by working with partners that can deliver seamless, secure, and guest-centric solutions across multiple regions, namely UK and Europe, North America and Asia Pacific.
PHAR's Global Head of Partnerships, Andrew Fraser said:
“We are extremely pleased to be supporting Merlin Entertainments on this exciting global initiative. Payment technology is evolving rapidly, and this programme represents a fantastic opportunity to connect Merlin Entertainments with partners who can deliver innovative solutions and world-class experiences for their guests.”
