From 23 to 26 July 2026, Singapore hosted its inaugural Professional Pickleball Association (PPA) tournament and PHAR Partnerships is proud to have played a pivotal role in bringing leading brands on board as event sponsors. Pickleball has rapidly become one of the fastest-growing sports in Asia and the PPA Asia 500 Leapmotor Singapore Open 2026 was a landmark moment for the region. Over four days, the tournament drew interest from both local and regional talents, across all age groups competing on the PPA circuit.
PHAR Partnerships was engaged to identify and secure sponsors that would resonate with the event and elevate the fan and player experience. Sponsors activated their respective spaces and showcased their products by engaging visitors and participants alike, through fun-filled games and giveaways as additional touchpoints for each brand.
