After a successful Crufts 2023 event where PHAR were tasked with assessing partnership success, The Kennel Club have appointed PHAR to provide consultancy services again for 2024.
Using our proprietary sponsorship analysis tools, PHAR will be evaluating the rights and benefits delivered to all Crufts partners by The Kennel Club. This will be the third year that PHAR have worked with The Kennel Club.