Since July 2021, PHAR Partnerships has been appointed by Viu, the Top video streaming provider in Asia, to sell their media inventories to potential brands whom want to promote themselves on the over-the-top (OTT) media platform. Saji, one of the premium culinary brands in Malaysia, has been working with us to create a media campaign targeting females and young Muslims in Malaysia.
We execute the campaign using Viu's media assets that include 15 seconds video advertisements (pre-roll & mid-roll) showcasing Saji’s Cooking Oil. The aim of this campaign focuses on building Saji’s brand awareness during Hari Raya. By the end of the 4-week campaign, our results showed that the CTR for video ads maintain consistently at 1.0%.
The usage of such OTT streaming services for entertainment has been increasingly popular, and thus allow brands to have other alternatives to reach out to their audience besides traditional channels. Combined with PHAR’s experience in creating integrated media plan, potential brands will be able to build brand awareness and reach out to their audience effectively. Contact us at info@pharpartnerships.com for media buying opportunities at Viu.
