PHAR Partnerships as Viu’s official sales agency since July 2021 has been helping to utilize Viu’s media assets to potential brands. We have worked together to launch a media campaign for Petronas, one of the renowned global energy players, aiming to increase brand awareness of the Setel app among Muslim communities in Malaysia.
Setel is Petronas’s owned e-payment application for fuel purchasing directly from mobile devices. The first in Southeast Asia to allow customers to purchase fuel conveniently in their vehicles with just a few clicks on their phones. The app also integrates loyalty benefits with payment which provides a seamless experience for the customers and reduces their waiting time.
PHAR and Viu worked to create a media campaign for Petronas to promote their Semarakkan Ramadan Raya during Hari Raya festive period. The strategy is to use creative ad format display advertisement on Viu platform to promote the giveaway campaign.
The favourable results achieved from the campaign build on reliability to OTT platform as a great medium for brands to promote their branding and reach out to wider audience.
The rise in popularity of over-the-top (OTT) streaming services and PHAR’s expertise in the marketplace will be of assistance to brands that want to use such platform to drive awareness or other campaign goals in mind. Reach out to us at info@pharpartnerships.com if you are interested in media buying/media campaigns at Viu.