On October 10, 2023, Yamaha Motor Philippines and Light Rail Manila Corporation (LRMC) once again joined forces to mark a momentous event—the introduction of Yamaha Mio Gear as a flagship brand at LRT-1 Yamaha Monumento Station in Caloocan City.
Yamaha and LRMC have forged a strong alliance to enhance the commute and overall service for LRT-1 riders. This collaboration extends to their long-standing partnership with PHAR, resulting in impactful advertising solutions for their campaigns. Together, they are committed not only to elevating the commuting experience but also maximizing engagement through strategic advertising endeavors.
Back in 2018, it was PHAR who spearheaded the naming rights deal, uniting LRMC and Yamaha Motor Philippines to rename the station as Yamaha Monumento. The selection of Monumento Station was strategic. Aside from the station having one of the highest ridership and foot traffic rates, Caloocan City is also known as the Motorcycle Capital.
The event also introduced the "Yamaha ToughFest" campaign, showcasing the new Mio Gear and urging commuters to embrace their toughness with Yamaha.
The gathering witnessed the presence of eminent personalities from Yamaha, including Hiroshi Koike, President of Yamaha Motors Philippines, and Shinsuke Iida, Sales & Marketing Director. Andrea Mellind C. Madrid, Head of Operations from LRMC, as well as PHAR’s very own Isabelle Paris, Tricia Sison, and Aiza Sanjuan also attended the spectacular event.
PHAR facilitated the station branding from wall stickering, ticket booth designs, side stairwell and risers, internal parapet, turnstiles, backlits, overhead panels, to hand grips, and train wraps. PHAR, in its expertise in strategic assets placement, played a pivotal role in making the Yamaha Monumento Station relaunch and Yamaha ToughFest campaign a reality. PHAR’s meticulous execution were fundamental, seamlessly integrating Yamaha's vision into the station's environment.
Looking to bring your brand to the spotlight? Reach out to us at marketing@pharpartnerships.com to know more.
