Viu is in collaboration with PHAR Partnership as the official reseller of Viu’s media assets since 2021.
Viu, one of the most popular over-the-top (OTT) video streaming platforms in Malaysia, ranked first in multiple metrics, including paid subscribers and monthly active users (MAU), in which the majority of their users are considered as high earners with monthly personal income of RM 3000 and above. Viu provides a wide variety of content ranging from Viu Originals, Asian, Korean to Japanese content.
PHAR as Viu’s official media sales agency provides ad solutions that allow brands to target their desired audience group based on demographic, geography, movie genre, devices and more. They also offer sponsorship opportunities which brands can create bespoke marketing campaigns and associate their branding with shows available on Viu.
Viu’s impressive analytics ability is set to help brands in finding media channels with tailored target audience through deep insights into users, age, gender, consumption patterns on the app, work sectors, education levels, relationship status and more which allow brands to explore various methods to reach out and engage with the right audience. For instance, Viu’s statistics showed that 79% of the monthly active users are from 18 to 34 years old. With that in mind, Viu could figure out the appropriate ad solution to help brands that target younger audience to reach out to them with its proficiency in data analytics and targeting capability.
Viu’s popularity in Malaysia combined with impressive results achieved from brands that they have worked with such as Petronas and Saji are reliable credentials to show brands a great way to promote their branding. Furthermore, PHAR’s expertise and experience in the marketplace will offer a seamless and effective experience in sponsorship opportunities or media buying between Viu and potential brand partners. Reach out to shekher.b@pharpartnerships.com and connie.chan@pharpartnerships.com if you are interested!