Thailand AirAsia embarked on their first coffee partnership journey with Arabus coffee through its exclusive media partner, PHAR Partnerships, to launch a marketing campaign in early 2022.
PHAR and Thailand AirAsia are very excited with this first ever coffee partnership campaign that has accompanied the whole journey of a traveller with various customer touchpoints, highlighting the Thai Arabica coffee. The Thai Coffee maker will be executing the campaign visuals on AirAsia’s digital ecosystem, promoting their premium coffee products while looking to drive sales on board, and having placements on AirAsia’s inflight Wi-Fi connectivity and meal tray backs. To bring this partnership alive, they have also embarked on a half livery branding with AirAsia.
PHAR’s experiences in long-term partnerships and having worked on similar projects such as Chek Hup in Malaysia help brands connect together effectively while building awareness efficiently and driving sales to reach the maximum return on investment (ROI).
Do you want to have an integrated campaign to connect with your consumers? You can reach out to us at info@pharpartnerships.com for marketing campaigns or media partnership opportunities!
