PHAR Partnerships has been appointed by Premier League side Fulham Football Club to provide evaluation and consultancy services for the sponsorship opportunity at the new Fulham Pier development.Due to open in summer 2021, Fulham Pier is a new, state-of-the-art leisure and entertainment development at the club’s Craven Cottage stadium, combining a new increased capacity spectator stand on one side, with a multi-facility visitor destination overlooking the River Thames on the other.Currently under construction, Fulham Pier will be an iconic, 365-day-a-year destination serving the West London community and beyond. Facilities will include fine dining restaurants, an entertainment and events venue, boutique hotel, exclusive gym and spa, an expansive food hall, multiple conference and meeting spaces, a private members club and an iconic rooftop terrace and bar.In addition, a brand new boardwalk is being built over part of the River Thames to link the riverside walk between Putney Bridge and Hammersmith Bridge for the first time.There are numerous opportunities for sponsorship and brand partnerships, including full naming rights to the development. PHAR has been appointed to undertake an in-depth analysis and evaluation of the sponsorship potential at Fulham Pier, in order to support the sales process.Jon Don-Carolis, Sales Director of Fulham Football Club said:“Fulham Pier will be a new iconic destination for West London, and it’s important therefore that we understand the true value of the sponsorship opportunity of this new development. We were impressed with PHAR’s broad range of experience, not just in football sponsorship, but their considerable expertise in real estate and visitor attraction commercial partnerships. This made PHAR the obvious choice for this project”.Ian Hawkins, Head of Insight at PHAR Partnerships said:“We’re delighted to be working with Jon and his team at Fulham FC on this unique and exciting development. Our dedicated Insight division takes our extensive experience in evaluating sport sponsorship properties, and applies these methods to real estate, transport, infrastructure and visitor destinations. Fulham Pier is exactly the type of development where PHAR specialises, in assessing and advising on the sponsorship potential”.
