Uber has been announced as the new sponsorship partner for London Gatwick across its Jet Bridges and Gate Rooms, in a deal brokered by PHAR on behalf of London Gatwick
PHAR was appointed by London Gatwick to advise on how to package and market the sponsorship opportunity, and ran a competitive bid process for the opportunity which led to multiple bids from the market
The partnership is Uber’s first airport sponsorship globally and brings prominent creative, branding and practical improvements, making travel from London Gatwick - the UK’s second busiest airport - more seamless than ever
To celebrate the partnership, Uber has unveiled over 2,500 branded assets at London Gatwick
Known for its on-demand rides services, Uber aims to highlight its role in multi-modal travel, a critical aspect of airport journeys. Through this partnership, Uber seeks to reassure and engage passengers with the message that wherever they’re headed, with Uber, “you’re almost there” with ride-hailing, train and coach options for onward journeys on the Uber app
The partnership also features practical enhancements, including clearer wayfinding from baggage collection to Uber pickup areas which are now in more convenient locations, all designed to streamline the passenger experience at London Gatwick
