PHAR played a pivotal role for the Singapore Tennis Open (STO) 2025, a WTA 250 tournament at the Singapore Sports Hub, by securing key partnerships that include Turkish Airlines, Maison Perrier, Vittel and AOP World.
As the Official Airline and one of the Main Sponsors of STO 2025, Turkish Airlines ensured selected players traveled in unmatched style and comfort to Singapore. Two pairs of Business Class tickets were also given away through the ‘Lucky Seat’ draw, much to the delight of tennis fans on the final day of the tournament.
Vittel kept players, officials and fans hydrated with their premium mineral water, whilst Maison Perrier served up refreshing sparkling beverages that enhanced the event experience. AOP World showcased their technology and expertise with their air-filtration machines, ensuring excellent air quality during the tournament.
The successful partnerships highlight PHAR’s relationships and network with global brands, and its ability to identify key assets that resonate with brands and their targeted audience.
