PHAR Partnerships has just signed a new media buying contract between AirAsia Move and Gateway @ Kuala Lumpur International Airport 2 (KLIA2) for a dynamic advertising campaign with an audience reach of over 33 million passengers annually. This Departure Domination campaign brings to life creative and eye-catching displays, promoting all of AirAsia Move's travel related offerings. Positioned in one of Southeast Asia's busiest airports, the campaign aims to engage and inspire traveller's, showcasing AirAsia Move's commitment to connecting people to the world with convenience and value.
The AirAsia Move app is an all-in-one travel companion designed to enhance the travel experience for AirAsia and other airline customers. It allows users to seamlessly book flights, manage reservations, check in, and access a range of additional services like hotel bookings, car rentals, and in-flight options. The app also offers personalised recommendations and exclusive deals, making it easier for travellers to plan their trips, track their flights, and enjoy a smooth journey. Whether for business or leisure, the AirAsia Move app ensures convenience and flexibility, putting everything you need at your fingertips.
This media buy, is a significant milestone as it showcases their dominance in KLIA 2, as Airasia contributes to 85% of the passenger traffic in the airport.
