Ultra Sakti, a leading Indonesian company known for its OTC pharmaceutical products, health supplements, and personal care items, has launched a campaign to promote its brands "Fresh Care," "HOT in Cream," and "Madu TJ" in collaboration with AirAsia through PHAR Partnerships. The campaign aims to maximize brand awareness of the three brands.
From October 2024 to September 2025, 24 AirAsia aircraft will feature ads for Ultra Sakti's brands, targeting a captive audience during their flights. Fresh Care will be displayed in the overhead lockers of all 24 aircraft, HOT in Cream in 12, and Madu TJ in the remaining 12. The installations will take place in Jakarta and Denpasar.
PHAR Partnerships, with its expertise in engaging travel audiences, plays a crucial role in this campaign. Their understanding of the travel market allows them to create effective advertising strategies that resonate with passengers, ensuring Ultra Sakti’s campaign is both visible and impactful.
This collaboration demonstrates the potential of in-flight advertising to reach a broad audience and elevate brand presence. For future media partnerships and marketing collaborations, contact Bambang Parikesit at bambang.parikesit@pharpartnerships.com.
